Pricing
No scanners to rent before each event and no per-scan fees. Scanning, notes, CRM sync and reports are unlimited, and every seat comes with AI credits for lookups and follow-ups.
Plans
Standard
Most teamsEverything a booth team needs, at every show you do this year.
$199per user / monthBilled annually, $2,388 per user per year.
Book a callIncluded
- Unlimited badge, business card and QR scanning
- Voice notes and transcription
- Works offline on the show floor
- 1,000 AI credits per user each month, pooled across the team
- Every lead looked up and scored against your ICP
- Follow-up emails drafted from the rep’s notes
- HubSpot and Odoo sync, owned by the rep who met them
- Bring your own Apollo or RocketReach key
- Leads, fit and pipeline by show and by rep
- iOS, Android and web app for every seat
Custom
For larger field teams, many shows a year and enterprise rollouts.
CustomPriced on seats and your event calendar.
Talk to salesEverything in Standard, plus
- Volume pricing per seat
- A credit allowance sized to your event calendar
- Event intelligence: pre-show research on exhibitor and attendee lists
- Early access to Salesforce and Dynamics 365 sync
- Invoice billing and purchase orders
- DPA and security review
- Onboarding and rep training before your first show
- Priority support
What renting scanners at every show really costs
Organizers rent a scanner to every rep, at every show, and hand you a spreadsheet afterwards. CAARD is one subscription for the whole year. Put in your team’s numbers.
$605 per scanner, per show, on the SEMA Show 2026 order form. See the form
What CAARD saves you each year
40 scanner rentals you no longer book, collect and return, and 1,600 leads a year enriched, scored and in your CRM.
Renting scanners
CAARD Standard
Every lead is enriched and scored (20 credits). Seats include 1,000 credits a month each, pooled; months that run over are topped up with the cheapest packs. Rentals count the scanner only: delivery, damage waivers, API kits and the time spent typing leads into your CRM come on top.
What organizers charged exhibitors in 2026
Handheld scanner rental per device, per show, from published order forms. Every rep who scans needs their own.
| Show | Early-bird | Late or onsite | API for your CRM |
|---|---|---|---|
| SEMA Show 2026Maritz XPress Leads | $605 | $685 | $1,120 |
| IDDBA 2026Maritz SWAP | $579 | $599 | $949 |
| ASBO Annual Conference 2026eShow eConnect | $459 | $559 | – |
| ASI Show Chicago 2026Maritz SWAP | $365 | $505 | $850 |
Prices as published in 2026 order forms, before tax, delivery, damage waivers and processing fees.
The booth is unlimited. Credits only pay for the AI work.
Scanning, notes, CRM sync and reports never touch credits. Credits cover looking people up, scoring, drafting and research, and every seat brings 1,000 of them a month.
One fully enriched lead
20credits
Scoring is included. 1,000 credits is about 50 enriched leads.
Pooled across your whole team
Seats set how many credits your workspace gets each month, not who can spend them. At a show one rep might capture 120 leads and another 30, and most AI work happens back at the desk. So every credit is available to anyone on the team, for any action. The allowance resets at the start of each month.
Nothing is charged automatically. When you are close to the limit the dashboard tells you, and someone on your side decides whether to top up.
| AI action | Credits |
|---|---|
| Lead enrichmentBuilds the full record from whatever was scanned: title, seniority, email, phone, company size and industry, socials and recent news. Fields we cannot find come back empty, never guessed. | 20 per lead |
| ICP scoringScores every enriched lead against your ideal customer profile at no extra cost. | Included |
| ICP re-scoreOnly when you change your ICP and want to re-rank leads you already have. | 5 per lead |
| Follow-up draftA personal follow-up email written from the rep’s notes and the enriched profile. | 1 per draft |
| AI chatAsk the dashboard anything in plain English, across your events, leads and companies. | 2 per question |
| Event intelligenceCustom planPre-show research on an exhibitor or attendee list: who is really there, ICP fit, a briefing and up to 3 contacts likely to be in the room. | Up to 65 per company |
Extra credit packs
- 1,000 credits50 enriched leads$39
- 3,000 credits150 enriched leads$105
- 10,000 credits500 enriched leads$320
Never uses credits
- Badge, business card and QR code scanning, at any volume
- Voice notes and transcription
- CRM sync
- Dashboard and mobile app access for every seat
- Analytics and reporting by show and by rep
- Event setup, goals and team management
Common questions about CAARD pricing
See it on a real show floor first
Walk through a rep’s day in the product tour, no sign-up needed. Then book a call and we’ll price it against your event calendar.