HEAD OF FIELD MARKETING • GLOBAL INDUSTRIAL MANUFACTURER
Every event Conversation becomes pipelineEvery event conversationbecomes pipeline
CAARD is the lead capture app for teams that sell at trade shows. Scan a badge or business card, say what you talked about, and CAARD looks the person up, scores them against your ideal customer and syncs them to your CRM.
Backed and supported by
The problem
The show ends. The leads go cold.
$0B$0B spent by US companies on trade shows every year. Most of it can’t be traced to a single deal.0%0% of marketing teams can’t tell finance what last year’s shows brought in.0%0% of sales reps call CRM data entry the biggest waste of their week.0%0% of trade show leads never get a follow-up at all.0%0% of the people reps meet in person ever make it into the CRM. The rest stay in pockets and phone photos.0 days0 days from the conversation at the booth to the first follow-up email. By then the buyer has met your competitors too.
Finance asks what CES produced. Marketing has a stack of badge scans and no answer. Only 22% of companies can tie pipeline to a specific event (Forrester).
Your best conversations happen at the booth, and your CRM never hears about them. Fewer than 35% of field contacts reach it (CSO Insights).
Three days after the show, your reps are still typing business cards into the CRM. 43% of them call it their biggest time waster (HubSpot).
Every person you meet,
on your phone in seconds
Reps capture a lead on their phone in the time it takes to shake hands. Cards, badges, LinkedIn codes or just a name. It all works offline, so a dead zone in the hall doesn’t lose anyone.
Card and badge scanner Point the camera at a business card or event badge. Name, title, company, email and phone are read and filled in for you to check.
LinkedIn QR scan Scan the QR code on their LinkedIn app. CAARD pulls the profile and their company, so you never type a name.
Voice notes Walk away and say what you talked about. CAARD writes it onto the lead. Or record the whole conversation and get notes back.
Quick add No card and no QR code? Type a name and email. CAARD looks up the rest.
CAARD FLOW
After the scan, FLOW does the work.
Your reps keep talking.
FLOW is the part of CAARD that works after the scan. It fills in the contact, scores the fit, drafts the follow-up and puts the lead in your CRM, while your rep is already talking to the next visitor.
- Enrichment
FLOW fills in every contact: work email, phone, LinkedIn, job title, company size and industry. Nobody types a field.
Starting enrichment...0%0% LeadEmailJob TitleLinkedInConfidenceMaya Collins
Corvane Robotics
Daniel Reyes
Halvorsen Foods
Priya Raman
Celtis Medical
Hannah Becker
Brenner Packaging
- ICP fit score
FLOW scores every lead against the ideal customer profile you define: company, role, region and signals. The leads worth calling first rise to the top.
ICP ScoreRescoreScore Breakdown
Multi-dimensional analysis
00 /100Mid-market manufacturers, USCompany Fit40%00 Prospect Fit30%00 Geographic Fit20%00 Behavioral Signals10%00 - Follow-up email
FLOW drafts the follow-up from the rep’s notes, in the tone they pick. They read it, tweak it and send it the same day.
Maya Collins›EmailGenerating…
CancelCopy email - CRM sync
Every lead lands in your CRM. Synced to your CRM the moment they’re scanned, owned by the rep who met them and tagged with the show. No spreadsheet import.
Syncing…Maya Collins
VP of Operations · Corvane Robotics
HubSpotRefreshLinked HubSpot company—View in HubSpotUpdating… - Clean CRM data
Two reps, same company. CAARD matches them to the company already in your CRM instead of creating a second one. Every rep’s notes stay attached.
Sync historyRecent sync jobs pushed to HubSpot.SuccessMaya CollinsLead created · 10:42 AM · contact 51842Company linkedCompany linkedSuccessDaniel ReyesLead created · 10:31 AM · contact 51817Company createdCompany createdSuccessPriya RamanLead created · 10:19 AM · contact 51796Company createdCompany createdCCorvane Robotics11 contact
Every show your team attends, in one place.
Reps capture on the phone. Marketing, sales leaders and RevOps work in the dashboard: every lead from every show, who met them, and what each show brought in for what it cost.
Ask a question about your pipeline in plain English. Which show had the best return? Which leads haven’t had a follow-up yet? CAARD answers from your own data, with the numbers behind it.
Works with the tools your team already uses.
CAARD sends leads, notes and follow-ups into your CRM, inbox and calendar. Nothing to migrate.
21 integrations available out of 27 slots.
One app. Every show. All year.
Stop renting the organizer’s scanner at every show. CAARD goes with your team to CES, Automate, HIMSS and everything else on the calendar: one app, one login, one view of the whole year.
Add a show in a minute. No new devices, logins or per-event fees.
Security and privacy, built in Germany
- Built by a German company, under EU data protection law.
- GDPR-compliant by design, with a data processing agreement on request.
- Your leads belong to you. Export them any time.
VP OF SALES • EUROPEAN B2B SCALE-UP
"We weren't losing leads because of bad salespeople. We were losing them because the system gave reps no way to capture the moment while it was happening: 800 cards in, zero notes out."
EVENT MARKETING MANAGER • GLOBAL SAAS COMPANY
"CAARD is music to my ears. We’ve been manually rebuilding lead lists after every event, chasing reps for notes, spending days getting data into a state we can act on. This is exactly what we’ve needed."
Your next show is already booked.
Bring CAARD with you.
Walk through a show from the first badge scan to the pipeline it brings in. Takes a few minutes, no sign-up.