HEAD OF FIELD MARKETING • GLOBAL INDUSTRIAL MANUFACTURER
Every Messe Conversations becomes pipelineEvery messe conversationbecomes pipeline
CAARD captures every in-person lead. Agent FLOW enriches, scores, and follows up — autonomously — before your team leaves the floor.
AI-NATIVE IN-PERSON REVENUE INTELLIGENCE · BUILT FOR DACH
CaptureEnrichScoreFollow UpSyncMeasureCaptureEnrichScoreFollow UpSyncMeasure
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The Problem
The Messe problem: forgotten by Monday.
€0B€0B spent by German companies on trade fairs every year — most of it producing no measurable pipeline.0%0% of marketing teams cannot justify their event budget to finance once the fair ends.0%0% of sales reps say manual CRM entry is their single biggest time waster after every event.0%0% of Messe leads never receive a follow-up — not because reps forgot, but because the system failed.0%0% of field contacts ever make it into the CRM. The rest disappear before Monday morning.0 days0 days average time from lead captured to first follow-up sent. By then, the prospect has moved on.
Only 22% of companies can attribute pipeline to a specific event. (Forrester) — Finance asks what Hannover Messe produced. Marketing has no answer.
Fewer than 35% of field contacts ever reach the CRM. (CSO Insights) — The best conversations happen in person. Your CRM has no idea they occurred
43% of sales reps say CRM entry is their top time waster. (HubSpot) — You invested six figures in Salesforce. Your reps hate it and are still typing three days later
From tap to structured lead
In seconds, not days
The CAARD Ecosystem captures leads from every realistic situation your team faces at a fair or in the field — no typing, no manual entry, no lost context.
NFC Device Tap One tap from a CAARD Device. Contact captured, context attached, FLOW triggered. No app needed for the recipient.
AI Scanner Point at any business card, event badge, or LinkedIn QR code. CAARD's AI extracts and structures every field in seconds.
Voice Notes Dictate context after any conversation. FLOW transcribes, tags, and attaches it to the lead before they reach the next booth.
Smart Exchange Two-way capture in one interaction. Both sides captured. Both sides enriched. Both sides in FLOW.
FLOW is not a feature.
It runs the entire workflow for you.
The moment a lead is captured, FLOW takes over — enriching, scoring, routing, and following up without a single manual step. It acts while your rep is still in the conversation.
- LeadEmailPhoneJob TitleLinkedInConfidenceStatus
Sarah Chen
Acme Corp
Marcus Lopez
Northwind
Priya Patel
Lumen Labs
Daniel Kim
Vertex Cloud
Enrichment WaterfallFLOW completes every contact: verified email, phone, LinkedIn, company size, job title, and domain. No rep touches a field.
- ICP Fit + Intent Scoring
FLOW scores every lead against your defined ICP in real time — fit, intent, urgency, and engagement depth. Your hottest prospects surface automatically.
- New EmailSubjectRe: Hannover MesseFromyou@yourco.comManualAI GeneratedHi {{name}},Following up onGenerating email…Autonomous Follow-Up
FLOW drafts a personalized follow-up email per rep, per lead, based on who they are and what was discussed. Sent while the prospect is still at the fair.
- Incoming LeadSC
Sarah Chen
Acme Corp · Hannover Messe
SaaSVP EngineeringEUScore 94ARR$5MAwaiting routing…CRM Routing with RulesEnriched, scored, deduplicated leads Pushed directly into HubSpot, Salesforce, Pipedrive, Zoho, or Dynamics — with owner assignment and field mapping already applied.
- Two RecordsSam K.SC
S. Chen
acme.com
Mia R.SCSarah Chen
Acme Corp
≈Possible duplicate · 94% matchAI DeduplicationTwo reps, same prospect. FLOW detects it, merges the records, protects all notes. Clean data, always.
Your command centre for every fair your team attends.
The CAARD Dashboard is the intelligence layer for managers, marketing leads, and RevOps — built to measure what every event produces and prove the ROI of every euro your company spends on trade fairs.
Ask FLOW any question about your pipeline and get an instant answer in plain language. Then go further — give it a command. Draft a report, flag overdue follow-ups,trigger a sync. FLOW executes. You decide what happens next.
Plug into the stack your team already runs.
CAARD FLOW syncs into the CRMs, finance, data, and automation tools you already use — no migration, no middleware.
21 integrations available out of 27 slots.
One platform. Every fair. All year.
Stop buying a separate tool for every event you attend. CAARD deploys across Hannover Messe, SPS, MEDICA, and every other fair on your calendar — one login, one dataset, one ROI view for the entire year.
No per-event setup, no new logins, no additional cost.
Security & Compliance: German-engineered trust for DACH buyers
- Aligned with leading security frameworks (GDPR).
- Designed to meet strict data protection requirements.
- Independently audited on a recurring basis.
VP OF SALES • EUROPEAN B2B SCALE-UP
"We weren't losing leads because of bad salespeople. We were losing them because the system gave reps no way to capture the moment while it was happening — 800 cards in, zero notes out."
EVENT MARKETING MANAGER • GLOBAL SAAS COMPANY
"CAARD is music to my ears. We’ve been manually rebuilding lead lists after every event, chasing reps for notes, spending days getting data into a state we can act on. This is exactly what we’ve needed."
Your next event is already booked.
FLOW should be running when you get there.
Join the sales teams across DACH that are turning offline conversations into measurable pipeline with CAARD.