Question 1

How is this different from HubSpot’s free business card scanner?

Accepted Answer

HubSpot’s free scanner turns a business card into a HubSpot contact. CAARD is built for the show floor: it also reads event badges and LinkedIn QR codes, records voice notes, looks up the rest of the contact, scores the lead against your ideal customer profile and drafts the follow-up. The lead then syncs to HubSpot with its company, owner and list.

Question 2

Will CAARD create duplicate contacts or companies?

Accepted Answer

CAARD looks for the contact by email before it creates one, and matches the company by website or email domain, skipping free email domains such as gmail.com. When it finds a match it updates that record instead of adding another. Matching by phone number can be turned on as well.

Question 3

Who owns the contact in HubSpot?

Accepted Answer

The rep who captured the lead. An admin pairs CAARD users with HubSpot owners once, and auto-match does it by email. If a rep is not paired yet, the contact still syncs, just without an owner.

Question 4

Which fields can we map?

Accepted Answer

Name, email, phone, company, job title, industry, website, LinkedIn and notes are mapped by default. You can add location, company size, event name, lead source, capture date, tags and meeting summaries or transcripts, send any field to your own HubSpot properties, and choose whether each one overwrites, fills only empty fields or appends. A team or a single show can have its own mapping.

Question 5

What exactly does CAARD write to HubSpot?

Accepted Answer

Contacts and companies, linked to each other, with the owner set and the contact added to the static list you choose. CAARD adds one custom contact property, caard_lead_id, so it can find the same contact again later. It does not create deals or tasks.

Question 6

What happens if a sync fails?

Accepted Answer

Every lead shows whether it is syncing, synced or failed. If HubSpot slows the sync down with a rate limit, CAARD retries on its own up to three more times. The sync history shows any error and has a retry button. A field HubSpot rejects is skipped with a warning instead of failing the whole lead.

Question 7

Can we send leads we already captured?

Accepted Answer

Yes. Bulk sync sends up to 1,000 existing leads to HubSpot in one run, using the same matching rules, so leads that are already there are updated rather than duplicated.

In HubSpot	What CAARD writes	How it’s matched
Contact	Name, email, phone, company, job title, industry, website, LinkedIn URL and notes, including voice-note transcripts.Updates the contact if that email is already in HubSpot. Otherwise creates it.	Updates the contact if that email is already in HubSpot. Otherwise creates it.
Company	Name, domain, website, employee count, industry, address, about, LinkedIn page and founded year.Matched by website or email domain, skipping free email domains. Created only if there is no match.	Matched by website or email domain, skipping free email domains. Created only if there is no match.
Owner	The rep who captured the lead.Each CAARD user is paired with their HubSpot user, automatically by email.	Each CAARD user is paired with their HubSpot user, automatically by email.
List	The contact is added to a static list.One list for the workspace, or a different one per team or per show.	One list for the workspace, or a different one per team or per show.
Your own properties	Event name, lead source, capture date, tags, location, company size, meeting summaries and transcripts.Map any of them to any HubSpot property. Each one can overwrite, fill only empty fields, or append.	Map any of them to any HubSpot property. Each one can overwrite, fill only empty fields, or append.

The HubSpot business card scanner built for trade shows

From the booth to HubSpot,
with nobody typing.

What lands in HubSpot

Connected before your next show

Common questions about CAARD and HubSpot

See a lead go from the booth to HubSpot