What is the best lead retrieval app for trade shows?

For B2B teams that sell through a CRM, CAARD. It researches every lead, scores it against your ideal customer with AI and drafts a personal follow-up from the rep’s notes, then syncs it to HubSpot, Salesforce, Dynamics 365, Zoho, Attio, Pipedrive or Odoo, for a published $199 per user per month. If your events already run on Cvent, iCapture fits into it. If booth games and kiosks matter most, look at Captello.

Which lead retrieval apps sync with Attio, Pipedrive or Zoho?

Of the six apps here, CAARD syncs natively with all three, and with Odoo. Popl lists Pipedrive and Zoho. Captello, iCapture, momencio and Zuant don’t name any of them on their websites.

Which lead retrieval apps publish their prices?

As of November 2, 2026: CAARD is $199 per user per month, billed annually. momencio’s Capture plan is $7,500 per year. Captello says a one-event license starts at $500. Popl, iCapture and Zuant quote on request.

Do these apps work with the official show badge?

All six read the printed badge with the phone camera. Popl, Captello, iCapture, momencio and Zuant can also connect to the organizer’s badge data, which momencio and Zuant say is bought from the organizer or registration company. CAARD reads the printed badge and looks up the rest, so it works the same way at every show.

Should we just use the show’s official lead retrieval app?

It covers one show at a time. At two 2026 Maritz shows it cost $295 to $525 per device for one event, and getting the leads into your CRM meant an export or an Event API at $850 to $1,330 more per show. Our lead retrieval guide has the details.

How was this comparison put together?

From each vendor’s own website, help center and App Store listing, checked on November 2, 2026. We did not use review-site ratings. Where a vendor doesn’t publish something, the page says “not listed”. Prices and features change, so confirm with the vendor before you buy. We make CAARD.

Comparison · Updated November 3, 2026

The best lead retrieval apps for trade shows in 2026

Q: Is atEvent still available?

No. atEvent’s own website said in 2024 that the product is no longer supported, and its domain is now parked.

Six apps that capture leads at your booth, compared on what happens after the scan: research, scoring, follow-up and CRM sync. We make CAARD. Every claim about the others links to their own website.

Take the product tour See the comparison

Why CAARD

Where CAARD comes out ahead

0CRMs synced natively: HubSpot, Salesforce, Dynamics 365, Zoho, Attio, Pipedrive and Odoo. No other app here lists Attio or Odoo.
$0per user per month, published on our pricing page. Popl, iCapture and Zuant only give a price on a call.
0leads enriched per user each month, included and pooled across the team. Or plug in your own Apollo or RocketReach key.
0%of enriched leads get an AI fit score against your ideal customer, at no extra cost.
0follow-up email drafted for every lead, from what the rep said at the booth. Most others send pre-set emails.
$0in per-show fees. Scan as many people as you meet at every show, with the same app and login.

At a glance

How the six apps compare

The eight things that decide how fast a booth conversation turns into pipeline, from each vendor’s own website.

The vendor says it does this
Partly, or rules instead of AI
Not listed on their website

Lead retrieval apps compared on AI follow-up, scoring, enrichment, CRM sync and price
What it does	Our pickCAARD	Popl	Captello	iCapture	momencio	Zuant
Follow-up written by AI for each lead	Yes: From the rep’s notes and the lead’s profile	Partly: Emails triggered by lead type	Yes: AI-assisted, from the conversation	Partly: Automatic thank-you emails	Partly: Automated emails and sequences	Partly: Template thank-you email
AI fit score against your ideal customer	Yes: Every enriched lead, at no extra cost	Partly: Qualifying questions and rules	Partly: Rules, plus AI agents	Partly: From qualifying answers	Yes: AI IntelliSense	Partly: Weighted answers
Built-in contact enrichment	Yes: Included, or bring your Apollo or RocketReach key	Yes: 20+ data partners	Yes: 125+ providers	Partly: Needs your own ZoomInfo subscription	Yes: 250 credits on the Capture plan	Yes: Zuant AI
CRMs synced natively	Yes: 7, including Attio and Odoo	5, plus Marketo and Pardot	3, plus Marketo, Eloqua and Pardot	2 named, “and more”	3, plus Marketo	3, plus Eloqua, Pardot and Marketo
CRM sync included in the price	Yes: Every CRM, every seat	Not listed: Not listed	Not listed: Not listed	Not listed: Not listed	Partly: Paid add-on	Partly: HubSpot from Pro; Dynamics is a paid module
Published price	Yes: $199 per user / month	Not listed: Quote only	Partly: $500 for one event; rest quoted	Not listed: Quote only	Yes: From $7,500 / year	Not listed: Quote only
Ask AI about your leads	Yes: Ask CAARD, plus an MCP server	Yes: Ask Popl, as an MCP server	Yes: CapChat in Claude, ChatGPT, Copilot	Not listed: Not listed	Not listed: Not listed	Not listed: Not listed
Voice notes and booth recordings	Yes: Both, with a summary and transcript	Yes: AI Note Taker and AI Recorder	Yes: Audio notes and recorded conversations	Not listed: Not listed	Partly: Voice notes with transcription	Partly: Phone dictation

CRM sync

Seven CRMs, synced natively

CAARD sends every lead to your CRM as it’s captured, with no export or import. These are the CRMs each vendor names on its own website.

Which CRMs each lead retrieval app syncs with natively
CRM	Our pickCAARD	Popl	Captello	iCapture	momencio	Zuant
HubSpot	Native sync	Native sync	Native sync	Native sync	Native sync	Native sync
Salesforce	Native sync	Native sync	Native sync	Native sync	Native sync	Native sync
Dynamics 365	Native sync	Native sync	Native sync	Not listed	Native sync	Native sync
Zoho CRM	Native sync	Native sync	Not listed	Not listed	Not listed	Not listed
Pipedrive	Native sync	Native sync	Not listed	Not listed	Not listed	Not listed
Attio	Native sync	Not listed	Not listed	Not listed	Not listed	Not listed
odoo Odoo	Native sync	Not listed	Not listed	Not listed	Not listed	Not listed
CRMs listed	7	5	3	2	3	3

Marketing automation tools such as Marketo, Eloqua and Pardot aren’t CRMs, so they aren’t counted. iCapture names Salesforce, HubSpot and Marketo “and more”.

How CAARD works with HubSpot

The apps

What each app is best for

Where each one stands out, and what to check before you buy.

01
CAARD
Our pick
Best for: Teams that want every lead researched, scored and followed up in their CRM, with no data entry.
Pricing
$199 per user / month, billed annually
Stands out
- Looks up every lead, scores it against your ICP and drafts the follow-up from the rep’s notes.
- Syncs natively to HubSpot, Salesforce, Dynamics 365, Zoho, Attio, Pipedrive and Odoo.
- Reads badges, business cards and LinkedIn QR codes. Voice notes and booth recordings. Works offline.
- Ask CAARD answers questions about your leads and show ROI, and an MCP server connects your AI tools.
Good to know
- Reads the printed badge and looks up the rest, instead of buying the organizer’s badge data.
Sources:Pricing HubSpot integration
Take the product tour
02
Popl
Best for: Large teams that want unlimited users and events on one quote.
Pricing
Quote only
Stands out
- AI badge scanner, plus official badge API integrations for most events.
- Enrichment from 20+ data partners, and Event Flows that route leads by rules.
- AI Note Taker and AI Recorder; Ask Popl is available as an MCP server.
Good to know
- No published price. Popl quotes in a meeting.
- Follow-up emails are triggered by lead type.
- No Attio or Odoo sync listed.
Sources:Event lead capture Pricing Integrations AI voice recording
03
Captello
Best for: Booth engagement: games, kiosks, meetings and ROI dashboards in one platform.
Pricing
From $500 for one event
Stands out
- IntelliScan reads badges and cards, and connects to 300+ registration platforms.
- Enrichment from 125+ providers and AI-assisted follow-up from the conversation.
- CapChat brings Captello data into Claude, ChatGPT and Copilot.
Good to know
- Only the one-event license price is published; the rest is quoted.
- Scoring and routing are rule-based, with AI agents on top.
- No Pipedrive, Zoho, Attio or Odoo sync listed.
Sources:Event lead capture CRM connections One-event license
04
iCapture (Cvent)
Best for: Teams that already run their events on Cvent.
Pricing
Quote only
Stands out
- Badge scanning through the organizer’s badge providers, with a post-show merge where there is no API.
- AI reads a business card or name tag; works without an internet connection.
Good to know
- Enrichment needs your own ZoomInfo subscription.
- Follow-up is automatic thank-you and document emails.
- CRMs named: Salesforce, HubSpot and Marketo, “and more”.
Sources:Cvent iCapture App Store
05
momencio
Best for: Teams that want a fixed annual price with unlimited app users.
Pricing
From $7,500 / year
Stands out
- Published annual plans with unlimited events and app users.
- Waterfall enrichment across 20+ sources and AI IntelliSense scoring.
- Automated follow-up sequences, with a personal microsite per lead.
Good to know
- CRM integrations are a paid add-on.
- The Capture plan includes 250 enrichment credits.
- No free trial.
Sources:Pricing Lead capture Integrations
06
Zuant
Best for: International shows: badge kits from 70+ registration companies.
Pricing
Quote only
Stands out
- Badge kits from 70+ registration companies, bought through Zuant at cost.
- Business card OCR in 22 languages, and an iPad kiosk mode.
Good to know
- HubSpot sync needs Pro or Enterprise, or an add-on.
- Dynamics 365 and Marketo sync are a paid module.
- Follow-up is a template thank-you email. No free trial.
Sources:Lead scanner app Zuant AI Integrations

Not listed: atEvent, which still shows up in older roundups. Its own site said in 2024 that the product is no longer supported.

How to choose

Four questions to ask every vendor

01
Ask what happens after the scan. A scan gives you a name. Someone still has to research the lead, decide if it’s worth a call and write the follow-up. Find out who does that work.
02
Check your CRM is native and included. Some apps charge extra for CRM sync or keep it to higher tiers. Ask for your exact CRM by name.
03
Look for a published price. A published price tells you what next year’s show calendar will cost before you sit through a sales call.
04
Make sure it works at every show. The official app and badge kits are bought again for each event. An app that reads the printed badge works the same everywhere.

Lead retrieval: options and 2026 costs CAARD pricing

Common questions about lead retrieval apps

See what CAARD does after the scan

Walk through a rep’s day at a show in the product tour, no sign-up needed.

Take the product tour See pricing

CAARD

Popl

Captello

iCapture (Cvent)

momencio

Zuant